Market Research Agency
We combine local expertise, AI-driven tools and agile field teams to deliver rapid, cost-effective research across 29 African markets.
Speed
Projects delivered in as little as 3-days.
Expertise
1,700+ research projects completed.
Smart & Affordable
Tech-powered with lean costs.
What we deliver
Our expertise lies in understanding client needs and employing the latest technology.
Snapshot Research
Get results in 72-hours. Ideal for quick decisions.
Market Entry Studies
Know before you go. Real local feedback.
Campaign Testing
Test ads, packaging or messaging before rollout.
Step 1: Briefing Form
Client completes the short briefing form on this website (objectives, target market, budget, etc).
Step 2: Research Quotation
FGI submits a quotation (proposed method, sample size, timing, cost).
Step 3: Questionnaire Design
Upon acceptance of quotation, FGI designs a draft questionnaire and submits for feedback.
Step 4: Script Questionnaire
The approved questionnaire is scripted to one of our electronic platforms and teste
Step 5: Data Collection
Via agreed method (online, face-to-face, telephonic).
Step 6: Quality Control
In-house quality control and data verification.
Step 7: Analysis & Delivery
Packaged topline research results and raw data file submitted.
FAQs
Common Questions and Answers
We provide a 100% turnkey quantitative and qualitative market research service, including sample design, questionnaire design and scripting, data collection, data analysis, reporting and project management. We also provide panel recruitment and management services through our access to over 300,000 opted-in online consumers.
Greater speed and lower costs. We have re-engineered our business with technology and AI tools to be able to action market research projects in record time, without compromising quality and depth of insight. This greater business efficiency has allowed us to pass on lower costs to our clients.
Our typical turnaround time varies depending on the project scope, but we strive to deliver insights within 3-10 days.
No. Data quality is non-negotiable. Clients turn to FGI Africa for fast, accurate insights that power confident decisions. Our agile structure delivers results in days without sacrificing quality
Yes, we tailor our services to fit your specific requirements and objectives, ensuring you get the most relevant insights.
We go where others can’t, reaching niche and hard-to-find audiences. Paired with smart tech and innovative methods, we bring clarity to every corner of your market.
We can action research projects in 29 African markets, including Angola, Botswana, Burkino Faso, Cabo Verde, Cameroon, Central African Republic, Comoros, Democratic Republic of Congo, Republic of Congo, Cote d’Ivoire, Eswatini, Ethiopia, Ghana, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Seychelles, South Africa, South Sudan, Sudan, Tanzania, Uganda, Zambia, Zimbabwe.
We serve all industries and sectors, including Private, Public and NGO sectors. We are equally equipped and experienced in conducting business-to-consumer (B2C) and business-to-business (B2B) research. We have worked with corporates, Governments, not-for-profit organisations, educational institutions and other market research organisations.
Yes, we have worked with numerous small and medium sized businesses across different African markets. No project is too big or too small for us.
Yes, we have run multiple nationally representative projects in South Africa and other African markets. In addition to planning and project managing nationally representative research projects, we are skilled and experienced in designing nationally representative samples and sample weighting methods.
Connect With Us
If you have any more questions or need further assistance, feel free to reach out.
